Monday, November 20, 2006

The Paradox of Choice - Why More Is Less

This is a realy awesome lesson about choices. I mean, awefull awesome. I mean ridiculous simply awesome.

The Paradox of Choice Why More Is Less

Just start it, it's intriguing how right he is.

1 comment:

tante said...

The other google tech talks are interesting, too, but that guy really nails something that everyone "kinda" knows but just fails to realize:
More choice means (at least for most people) more unhappyness even though the objective results people get are better.